The Lexicon of Creativity

There’s more confusion around the meaning of the word innovation than the chaos at the airline ticket counter after a cancelled flight. Is there a difference between creativity, innovation, and imagination?

Let’s start with imagination. Imagination is the raw material that can be formed into creativity and innovation. Think of imagination as our ability to envision anything new. Imagining the world’s biggest skyscraper floating sideways in the Suez Cancel and covered in a 1980s pastel argyle pat...

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Published on June 26, 2022 09:00
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