A 101-level video podcast on why you should pay attention to tradeshow marketing, when it makes sense, when it doesn't, how to run an effective tradeshow exhibition, and the best insider tips for maximizing ROI. I was recently invited to be a guest on Krishaan Khubchand's Tradeshow Pioneers Podcast series to talk about trade show exhibiting, event management, and how to determine when participation is right (and not right) for your business. Here is part 1...