Three Questions for Jacky FittThree Questions on Marketing for Small Businesses and Publishing a Book from Conor O’Leary’s series of ‘Three Questions For You…’ series on Substack.Question 1. What is a simple and effective way a small business can use marketing to grow?

Identifying value in what we do or produce, understanding why someone would part with cash to get it, and where we can find these people, is the basis of marketing for all businesses and good research is key.

Knowing the ‘what’,...