There’s zero doubt that plant diversity is great for your health.

But the idea that we should all aim for exactly 30 different plant foods a week has taken on a life of its own.

You see it everywhere. In articles, on food packaging, and all over social media.

If you’ve been here a while, you’ll know I’m not a fan of the “30 plants a week” message for gut health (read why here).

That said, if aiming for 30 helps you eat more variety, brilliant. Whatever gets more plants on the plate. I’m simply here ...