The Curious Modern Popularity of Pumpkin Spice

It’s September and pumpkin spice everything is there. Coffee, candles, cereals, Oreos, dog treats, gum, hummus and even butt wipes (entertainingly rebranded as “Dumpkin Spice”). The inescapability of this random ingredient may leave you wondering why exactly it’s so popular … especially since it doesn’t actually include any pumpkin (the term “pumpkin spice” is used to describe an aromatic blend of cinnamon, nutmeg, cloves, and ginger).

The credit for its modern appeal often goes to Starb...

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Published on September 05, 2025 07:00
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