If you're researching ways to market your book and found this, then clearly you and I are in the same boat. I just happened to have fallen into this particular leaky canoe a little before you is all. But don't fear, I won't let us sink--or make you endure this metaphor any longer.
What I mean is you're trying to market yourself. Yeah? Your book has been published, it's out there apparently, but your sales aren't blazing. 
"You're so right, Andrew, but woe is me--what ever shall I do?" you probably didn't actually ask aloud.
"I'll tell you!" I screamed in reply and accidentally startled my elderly dog.

What you need is a way to get your name out there, make people remember it, and get known. 
Now, you can hire a publicist and as long as you don't mind shelling out a few grand, that's definitely one way to go. They'll build up a buzz around you, probably starting locally, and then try to get you known around your state and beyond. But, again, if you found this site o' mine, that means you're probably published by a smaller press or self-published. Am I right? Okay, then, so that means you didn't get a real whopper of an advance; you haven't retired to your palatial estate on the Big Island quite yet. So, until then, we're going to have to
SEEK OUT, HUNT DOWN . . . AND COMPOSE SEVERAL POLITE, SUCCINCT EMAILS
Okay. Not only am I going to preach that small businesses are things you should support because it's just generally good for your town and region on the whole, but as basically an independent business yourself, they're your best friend. Barnes & Noble, Borders, Waldenbooks, and other (few remaining) brick-and-mortar bookseller titans may take requests if you manage to track down a manager in the store, but going from one to the next may take a lot of your time and precious gas money you, as a writer, should be spending on coffee. And even then, if you're self-published, I'm afraid getting on the shelves of a B&N isn't very likely, unfortunately. So here's what you do.

Get a Facebook account if you don't already have one. Have that open in one tab.

Go over to Google Maps in another, zoom in to your state and town, and enter "bookstore" in the search. And watch your state develop a rash, a series of red dots that tend to congregate around rivers and elbows of space where interstates overlap and intersect.

Now, starting nearest you, because these people when you mention you're both living in the same town are going to be the most likely to want to carry your book. Find the closest, highlight, copy, and take that back over to the ol' Facebook tab, and drop it in the search. If the store comes up, and has posted within the last two years, and allows direct messages, begin writing up a conversational but still professional introduction to who you are and what your book is. Provide a link to where they can get a synopsis or at least a look at the cover and request--with sugar on top--if they'd pretty-please consider stocking in their fine, fine, fine establishment. (Don't actually word it that way, mind you.) Be nice is what I'm getting at. These people are small business owners, in a not-so-hot economy and you're asking for a favor.

Mention you're local, up and coming, and if say you'd be willing to do a reading or a signing or whatever kind of event they might want to do, and send it off. Move onto the next bookseller in your town. And if there isn't any others, go one down the way to the next you see. Make sure to address each bookseller by their store name, and you spell it correctly. People notice stuff like that. Also, keep in mind that some might already have your book, and if you come across any sites with a way to search their stock, do so before requesting they sell something they might already.

And again, because I can't stress this enough: be nice about it. Manners cost nothing. When dealing with booksellers, editors, agents, or that person I told you to go buy coffee from instead of wasting your gas, it's crucial to be nice. If you flip some random stranger off, they'll likely do the same to someone else before the end of the day. Works in reverse.

THEN, SELL YOURSELF ELSEWHERE

You can also do this with libraries, because nowadays a majority of libraries have their own Facebook page since a lot of them operate as an event center, if your town's small enough. Or if you had a lot of copies run and have some laying around, you could always be a real champ and walk down there and give the library a copy or two. Unless you're stingy. And don't want anyone to discover how great you are. Sad face.

There's also the Little Free Library. A phenomenally cool program that not only promotes reading but crafts--just go and look at some of the works of art people make, seriously. If you search for one in your area, go down and drop some copies in there. Let someone read you for free. Consider it a present, to the world. Sappy, yes, but what better gift is there than books, really? And who knows, maybe the person who picks up your book will tell somebody and they'll tell somebody and pretty soon you'll laugh at the idea you ever considered hiring a publicist.

That's all from me for today. But if you think you absolutely need more advice form yours truly right now, you can always check out my fantasy writing tips, or how to write a killer query letter.

Or you could . . .
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