“Good morning, Chan. It’s Henry.” “Henry? Are you back from the coast?” “Here I am. Live, from Madison Avenue.”

Its charm continues to elude me. It’s a soap opera with elaborate sets. I think it has more to do with the self-regard of non-native New Yorkers than with any particular dramatic import. But hey— Matthew Weiner: where is the love?

Ten random Mad Men moments from the Henry Bell novels:

10. Pullman Porter eats a mango (Gate City);

9. Pooch sings the Ko-Ko-Bite jingle during lunch at the Four Seasons (Split Thirty);

8. Jack Mercer stares down a peacock (Gate City);

7. Liesl Engelbrecht and Paula Bell dance the twist (Gate City);

6. Pooch throws up in Times Square, while Henry talks about the Ted Bates agency (Split Thirty);

5. Henry insults the woman in mink (Split Thirty);

4. Tasha gets covered with magazine advertisements at Kahn’s studio in Hell’s Kitchen (Split Thirty);

3. Selma smuggles a strawberry milkshake into Chasen’s (Gate City);

2. Baby Robert falls into a swimming pool (Gate City); and

1. HENRY GETS DRUNK (the whole damn thing).