Paul McDonald
Paul McDonald asked Duncan Ralston:

Hi Duncan I’m an Indie author and have read a couple of your books. I noticed you have been getting quite a few reviews and ratings lately on Goodreads for Woom and was wondering if you had been doing any advertising? I’m seeking ways to generate more sales of my books. Paul

Duncan Ralston Hi Paul. Sorry I missed this!
Woom had been sitting at around 180 reviews for about five years before it went viral, so I can't speak to that, aside from word of mouth being key. Before that, Ghostland did (and has done) quite well for me. That was due to a solid campaign of marketing including great cover art, a "viral" series of blog posts, and a website devoted entirely to the book.
Good luck with your journey!

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