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Rob  Fitzpatrick

“While using generics, people describe themselves as who they want to be, not who they actually are. You need to get specific to bring out the edge cases.”

Rob Fitzpatrick, The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Rob Fitzpatrick
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