Messaging Quotes

“No one can create your brand for you. No one can create your story for you. To be authentically created, this has to be with you.”
― Loren Weisman

“Lead with the how.

So many scream only about what they can do for you.

Consider standing out by sharing the authenticity, authority and intelligence of how you can do it with them.”
― Loren Weisman

“Just because it is legal to do, it does not make it an ethical, honorable, moral or professional choice.”
― Loren Weisman

“Every duck farm needs a chat bot automating messaging. You wouldn't believe the amount of queries I get. In fact, next time I get one it will be the first time.”
― Jarod Kintz, Ducks are the stars of the karaoke bird world

“Your choice to match insult with insult and respond to sarcasm with sarcasm is part of the reason the narrative does not and has not changed.
Instead of matching the weakness of insults, respond with the strength of your argument.”
― Loren Weisman

“By thinking about gearing the message to the existing customer, the familiar with you but hasn’t converted person and the individual that has no idea who you are… (your three audiences) with the same content, you build a greater bond, better relationships, and an endurance audience.”
― Loren Weisman

“When your messaging strategy has the foundation that allows the message to be delivered in an array of ways that best represents your vision while allowing each person to have their own authenticity in sharing it, the reach expands. ”
― Loren Weisman

“Synchronize your messaging and online connecting with your methodology, morals and beliefs.”
― Loren Weisman

“Are you trying to control and guide truth or are you allowing truth to control and guide you?”
― Loren Weisman

“When messaging is authentic, compliant & aligned, then is strategically & ethically mobilized for distribution...

It costs a lot less to market & can resonate with a lot more people.

Messaging isn't marketing. Messaging comes before marketing.”
― Loren Weisman

“When everyone is on the same page, has a clear understanding of expectations and responsibilities, the best coaching outcomes can occur. Consider stepping away from the big promises, guarantees and claims if they are not backed up on paper and stepping toward those that can highlight and prove themselves ethically, professionally and authentically. ”
― Loren Weisman

“When marketing is not grounded in a foundation of authentic messaging with authority, integrity and ability, it can end up costing worlds more, saying worlds less and sounding the same as so many others.”
― Loren Weisman

“I might not want you to refer me, and just because you brought some business to me, does not mean that I am required shift my morals or my message to refer you. That is how I approach referrals.”
― loren weisman

“You are better, so be better.

Be kinder and be bigger, instead of adding to and authoring more words of hate online.

Message, Market and Respond in love. Consider Staying away from messaging, marketing and responding in fear.”
― Loren Weisman

“Nourish your audience with authentic content that highlights your authority instead of feeding them cheap click bait.”
― Loren Weisman

“If you cannot get your initial point across without using a powerpoint, it may be time to revisit your messaging.”
― Loren Weisman

“Are you choosing to be ethical in your messaging, marketing and ability?

Consider that there is a fine line and clear difference between sharing with potential clients what you have the ability do right now and what you envision yourself being able to do for people in the future.”
― Loren Weisman

“Are the ingredients of your story coming from an all natural narrative? Or is the majority of your story packed with artificial fillers of false hype, excessive claims, other peoples authority and copycat marketing? Consider giving your audience and potential audience something authentic and natural to digest.”
― Loren Weisman

“No matter how good the message may be, it will be useless unless it is done well

(Interview in A Contemporary Cuba Reader, 2000)”
― Nancy Morejón

“Is your messaging, marketing and methodology both moral and transparent?”
― Loren Weisman

“Just because you have not been caught for doing it yet, does not make what you are doing legal.”
― Loren Weisman

“Perceptions, comparisons, compliance and connotations of the messaging and optics of a brand can matter a great deal. Take the time to choose a sound foundation for the name, the content and the tone wisely for a secure and stable performance.”
― Loren Weisman

“As society is inundated with complex issues, fatigue is taking over making simplicity of the message more attractive, especially when more effort is put into the amplification of the message then the research needed to find a path to viable answers. - Tom Golway”
― Tom Golway

“Consider the possibility that the more you engage, comment or react to fools and foolishness online, the more those fools and that foolishness are amplified, promoted and seen. Want to reduce their impact? Consider reducing your engagement with both them and their posts.”
― Loren Weisman

“Unlocking Success: Join me as I turn words into worlds on the Pages of My Books.”
― Akan Etefia, Facebook Cash Cow: How to Milk the World's Largest Social Network for Profit

“Give your audience a change to experience the content first before you ask them to like, share and subscribe.”
― Loren Weisman

“Expect more than just the studies have shown marketing claims.
Dig deeper to see if there is any true validity and authority… or if it is just another hype claim.”
― Loren Weisman

“Keep an eye out for the healpreneurs that may have healed themselves, but perhaps are not ready, equipped or experienced enough to help others heal; much less charge for it.”
― Loren Weisman

“Even though you are not required to, consider holding yourself accountable for what you say online and on social media.

More and more, it feels like social media has isolated people from the accountability of their words and claims.

It seems as though lying, cheating and stealing are practically encouraged with the use of AI and cheap marketing tactics that focus on showing people how to appear as experts over highlighting genuine authority and expertise.

So many make any claim they want, say anything they want and push false hype in order to present their subjective opinions as objective truth. (To me, this is lying.)

I still believe Messaging and Marketing can be done morally, ethically and transparently.

But in the end it is your choice.”
― Loren Weisman

“Now, communicating is a system. A single message might move across six different formats before it sticks. One piece of content might be in written form. Another might happen in a panel discussion. That discussion might be cut into short-form videos and posted on a variety of channels. At my company, we have found that communication works best when you think through it as a system of sticky moments that are designed with intention.”
― Nancy Duarte