Andrew Turner

“Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.”
― Steve Jobs

“Make no little plans; they have no magic to stir men's blood and probably themselves will not be realized. Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will never die, but long after we are gone will be a living thing asserting itself with ever growing insistency. Remember that our sons and grandsons are going to do things that would stagger us. Let your watchword be order and your beacon beauty.”
― Scott W. Berg, Grand Avenues: The Story of Pierre Charles L'Enfant, the French Visionary Who Designed Washington, D.C.

“I am a writer of books in retrospect. I talk in order to understand; I teach in order to learn”
― Robert Frost

“Life can only be understood backwards; but it must be lived forwards.”
― Søren Kierkegaard