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It’s profoundly counter-intuitive for us to think of ourselves as mad. We seem so normal and mostly so good – to ourselves. It’s everyone else who is out of step … And yet maturity begins with the capacity to sense and, in good time and
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“One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment. Most large organizations embrace the idea of invention but are not willing to suffer the string of failed experiments necessary to get there.”
― Invent and Wander: The Collected Writings of Jeff Bezos
― Invent and Wander: The Collected Writings of Jeff Bezos

“what’s good for customers is good for shareholders.”
― Invent and Wander: The Collected Writings of Jeff Bezos
― Invent and Wander: The Collected Writings of Jeff Bezos

“Why focus on cash flows? Because a share of stock is a share of a company’s future cash flows, and, as a result, cash flows more than any other single variable seem to do the best job of explaining a company’s stock price over the long term.”
― Invent and Wander: The Collected Writings of Jeff Bezos
― Invent and Wander: The Collected Writings of Jeff Bezos

“As a company grows, everything needs to scale, including the size of your failed experiments. If the size of your failures isn’t growing, you’re not going to be inventing at a size that can actually move the needle.”
― Invent and Wander: The Collected Writings of Jeff Bezos
― Invent and Wander: The Collected Writings of Jeff Bezos

“Will you choose a life of ease, or a life of service and adventure? Will you wilt under criticism, or will you follow your convictions? Will you bluff it out when you’re wrong, or will you apologize? Will you guard your heart against rejection, or will you act when you fall in love? Will you play it safe, or will you be a little bit swashbuckling? When it’s tough, will you give up, or will you be relentless? Will you be a cynic, or will you be a builder? Will you be clever at the expense of others, or will you be kind?”
― Invent and Wander: The Collected Writings of Jeff Bezos
― Invent and Wander: The Collected Writings of Jeff Bezos

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