When my book, How to Be in Business was going through pre publication review, Martin, a member of my focus group said, “Why am I looking at a bird?” A good question. Now, Martin liked the bird, he just wasn’t sure what it was doing in a book about business. So, here’s the answer…

Back when I was thinking about my idea for a free multi-language marketing guide project, I wanted to find a name and a look that encapsulated a range of ide...