This is part 2 of our trade show video podcast for first time exhibitors. You’ll learn about how to prepare to be an exhibitor, how to get the most out of an exhibition, as well as the honest truth - the good, the bad, and the ugly of managing your company’s trade show participation. In part 1 , Krishaan Khubchand, founder of Trade Show Edge, and I discussed why you should pay attention to tradeshow marketing, when it makes sense, when it doesn't, and how t...