Exhibiting Quotes

“At the age of 45, most days in Tucson were spent feeling like I was on the summit of Mauna Kea, as I was exhibiting debilitating health symptoms that corresponded to what I saw at very high altitude. I was later to find that I had erratic low blood oxygen levels after almost a decade of high altitude work.”
― Steven Magee

“I was surprised to see my body no longer exhibiting food intolerance after many years of having it.”
― Steven Magee, Summit Brain

“Trade show booth setup isn’t guesswork. The order of installation matters, and poor contractor timing can lead to delays, damage, and wasted money.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro

“There’s no one-size-fits-all way to get around a trade show city. Whether it’s Uber, subway, or a rental car, the best transportation depends on where you’re staying, how far you need to go, and what kind of schedule you’re on. A poor transportation choice can mean missed meetings, late arrivals, and unnecessary stress.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro

“A press release announces your news. A media alert informs reporters of an event's location and time. Both belong in your trade show PR toolkit. Use the press release to share a story and the alert to drive attendance.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro

“Trade show shipping isn’t one-size-fits-all. You might drive a small inline booth to a local show or use a freight carrier to move a large island exhibit across the country. Your choice depends on your budget, how much time you have, the distance, and how fragile your materials are. Each option has pros and cons. What works for one show might not work for the next. The key is to understand your options and plan ahead so your booth arrives on time and in good shape.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro

“Don’t dismiss the show hotel just because it might charge full price. Staying at a cheaper hotel miles away means spending extra on transportation and wasting time traveling back and forth. Walking to the convention center from a 'more expensive' hotel nearby enables you to save money in the end and keeps your schedule on track.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro

“What’s the perfect trade show booth size and location? There’s no single answer that fits everyone. It depends on your exhibitor goals, what you want to achieve, your budget, and other factors. Knowing your priorities helps you choose the booth space that’s right for you.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro

“Let’s take a closer look at the value of the exhibitor services manual. Specifically, the advance pricing deadline. Missing it can cost you big. Knowing your show’s advance order deadline (and sticking to it) can save you up to 40% on exhibitor expenses.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro